Рекламы на французских радиостанциях как эффективное средство коммуникации

Abstract

Radio advertising, due to its speed and accessibility, effectively reaches the audience and provides an opportunity to attract attention to a product or service. Research in France shows that radio remains popular, attracting millions of listeners every day. Its universal accessibility, wide reach and interactivity make it an effective communication tool for a variety of purposes, including information, advertising and public initiatives. The variety of content and targeting different audiences make radio a valuable and reliable source of information. Different radio stations often target specific target audiences depending on their age, gender, professional category, social category, musical tastes, political views or even geographic region. The object of our research was advertising spots from popular French radio stations NRJ, Chérie FM and Nostalgie. The main goal of advertising is to increase awareness of the brand, products, and services. It is an effective means of persuasion that can persuade the general public to change their attitudes, consumption habits, increase awareness of social issues or increase health awareness. A sociolinguistic analysis of French radio advertising texts allows us to conclude that recently advertising has been characterized by speed, encouraging a healthy lifestyle, using proverbs, slogans and figures of speech, a variety of melodies and cultural characteristics.