Strategii de comunicare culturală în contextul pandemiei Covid-19

Abstract

The Covid-19 pandemic of recent years has affected all cultural institutions. They had to adapt quickly so that they could maintain contact with the public. The priority was the identification of new communication channels of the cultural act. Among the efficient practices that cultural institutions have implemented in order to remain relevant, both for the loyal audience and for the new generations of the audience, is a more extensive and constant communication in the online environment. The paper presents some initiatives of the cultural institutions in Romania that have had a real success, some continuing in the post-pandemic period.