Abstract:
The article examines how the concept of cultural identity is addressed in the public space. In dealing with these issues, the media is driven by political interests, carrying out the agenda of certain parties. Often the result of these actions is to divide the population on the principle of identity. The aim of educators, communication specialists and people of good faith is to unite creative forces in order to create social solidarity on the basis of a common cultural heritage and to strengthen a common cultural identity.
