Analiza și predicția tendinței modei. Cum influențează tendințele sociale moda

Abstract

Today it is no longer enough to just catch the changes in society and use this knowledge: we have to be proactive: we “predict” and then quickly and accurately formulate the trends. Fashion design, as a creative unit, is a branch of production in which the use of forecasting techniques and systems is of particular importance, which makes it possible to predict directions and trends in the use of new technologies, materials and methods of producing a design. Forecasting development trends in these areas is an important way to form promising clothing collections with positive social impact. Using predictive design techniques allows companies to plan their product lineup to meet customer demand and have overall social value. The need to predict trends stems from the shared interest of designers and industry groups for commercial success. Based on forecasts, designers strive not only to meet the expectations of a target group, but also to create new materials and develop modern technologies. There are many approaches to forecasting in design: formal, intuitive, sociological and even astrological.