Abstract:
The library is an important center of informational and cultural communication for its community. In order to remain in the community’s attention and to arouse the interest of new segments of the public, the library needs continuous and effective promotion. Through appropriate promotion, info-documentary institutions can create a favorable image, provoke or amplify the beneficiaries’ curiosity for books and information, for tools and information search systems, as well as the interest to study and inform themselves for various curricular activities. The Scientific Library of ASEM uses online marketing through social media in an effective way, focusing on defining target market segments and their needs, establishing the right tools for organizing and carrying out activities. Examples of tools and methods used to promote the products and services of the ASEM Scientific Library in the online environment are provided. The success and image of the library is constituted by its visibility in the community.
