Comunicarea managerială - factor de motivare a capitalului uman în mediul universitar

Abstract

The article approaches managerial communication in the context of the university environment through the lens of motivation theory, which emphasizes the importance of employees' self-regulation capacity as a central element in the expression of professional behavior. The defining features of transformational and charismatic leadership are evoked emphasizing the transformation of teachers’ values and priorities and motivating them to perform beyond their expectations compared to transactional and monitoring leadership that reveals an exchange of rewards among teaching staff and non- didactic staff for conformity and harmony. Another important aspect elucidated is the conceptualization of the self-perception of the members of the educational institution through the lens of Regulatory Focus Theory which describes important differences in the processes by which employees approach pleasure and avoid pain in their professional career.