Dezvoltarea organizaţiei şcolare prin politici şi strategii de marketing educaţional

Abstract

There are several socio-human sciences that propose different, particular, tangential or empirical generalizations and establishing technological limitations or aplying intuitive or speculative extrapolations, they can be used to carry out this complex process called education. The educational system reform projects a type of a higher transformation, it engages deep, complex, dynamic and qualitative changes in the structure of the educational system. This leeds to the necesity of a strategic solution in the educational marketing, as the educational system sends signals of a major problem at the level of its functional structure induced by the historical evolution of our society and schooling, the so-called "world education crisis". Therefore, the responsibility to ensure a higher quality for education lies with each school, because they operate in a competitive market, so that only those schools that have a good capacity to adjust to the necesities of the socio-economical environment will survive on the market. Concerning the pre-university educational institutions, the feedback of the consumer of these educational services is a major element in order to become a competitive school, as a result all educational institutions have intensified their researches in this area.