Abstract:
By 2013, the internet explodes by talking about a phenomenon in psychology, which has been called the Mandela Effect. At a 2010 conference, writer Fiona Broome refers to a paranormal phenomenon that marks a group of people who remember the same facts that historical reality denies. The researcher invokes the case of South African President Nelson Mandela as a convincing illustration of the peculiar phenomenon and labels him the Mandela Effect. This phenomenon signals not only a distorted retention of reality, not just a false memory, but a false collective memory, a manifestation of the collective psyche. The Mandela effect sounds nice, but comes to nominate and somehow justify mass depersonalization.
An artistic illustration of collective confusion we find in the novel A century of Solitude written by Gabriel García Márquez. In Colombian writer's creation along with other pathological hypostases of the brain such as memory loss, déjà vu feeling, circular memories, etc., false memory is also written.
We can see with stupor that the human brain can be reformatted, collective memory can be written. We find that the Mandela effect extends to all areas of human activity: religious beliefs, ethical-moral, artistic, scientific, etc.
