Abstract:
In this study the main idea is focused on the techniques applied for the promotion of the tourist destinations. It is presented a strategic approach of the touristic destination management, marketing being identified as one of the key-element of it. The other ideas are related to: the techniques applied by the Republic of Moldova to be promoted at the international level, the components of the Republic of Moldova’s touristic offer, key-markets for the Republic of Moldova’s touristic offer and identification of their particularities.
